Webinar | Redefining the shopper marketing journey
Time to rethink your strategy
Consumers are moving away from the traditional shopper marketing paths to purchase as they engage with a wider range of touchpoints in a much more fragmented way. No touchpoint only drives awareness. No touchpoint only drives consideration. No touchpoint only drives loyalty.
Join Paths to Purchase specialist Patrick Dünzinger and Senior Client Strategy Director Andrea Goeres for half an hour of insights, where they deep-dived into how brands can use behavioural and attitudinal data to drive category growth.
