
Arli Mujkic is a serial entrepreneur and AI expert who began his journey as a refugee child from Bosnia to Sweden. His early fascination with computers led to success in programming and entrepreneurship, where he, among other things, founded the 3D engine Truevision3D at 14. Today, Arli is the founder of the First North company Oodash Group AB, an AI company with its own platform for data management and business intelligence, a chat for your company data and offers consulting services and training in AI.
Pamela Clark has extensive experience in business development and leadership from several industries, where the focus in recent years has been global and digital transformation and the entire customer journey. -"I am passionate about leadership, business development, innovation and strategy. With my broad background, curiosity and energy, I look forward to challenging the industry with new eyes in the new role of Business Development Manager at Sergel."
Henrik Lönnevi has been CEO at Kivra since March 2023. He was elected to GodEl's board in 2019 and has been chairman of GodEl's board since May 2022. Prior to that, he has, among other things, been CCO (Chief Commercial Officer) for Telia's consumer business, CCO for consumer business at Tele2 and started Swedish operations for the electricity trading company Telinet.
Christine Bischoff has extensive experience within the field of leadership and organizational development with a focus on financial and social sustainability. She joined Sergel having worked in the consulting industry in Europe and Africa due to Sergels focus on We Care and sustainability. “Sergel is a company where We Care and sustainability is more than words and marketing material. I believe in moving past good intentions and engaging every employee in prioritizing and contributing to sustainability”. As leader of Sergels Nordic Sustainability Forum I look forward to continue our work for a more sustainable future.
Klaus Reimer has extensive senior management experience from the credit management industry from the last 20 years. Having an additional long prior history working within people management and values-based change management intensifying engagement and financial results is key areas of expertise being brought to the table and delivered in Sergel. -“Due to macro-economic challenges, digitalization, automation, and rapid changes in demands from our markets, Sergel strives to act proactively, to put action behind words and to deliver valid and relevant input to our customers decision processes. Using AI as enabler and having close focus on impact and opportunities related to how we act and how this affects both our customers, end-customers and employees is my focus. This is an exciting challenge that I take pride to deliver upon together with Sergel’s dedicated, knowledgeable and engaged employees.”
The relationship between people and brands has always been in focus for Christian Hagegård, who spends his life between communication agencies and companies that want to make a difference. Sergel challenges both the industry and the customers in the Nordic market and leads the way in AI and With a deep sense of trends and development, Christian Hagegård focuses on current issues and creates a developing dialogue.

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